I first had the idea to design clothing in 2012. From Eng•lish to Is this Menswear? I explored these ideas and created clothing and a space that I was proud of. After four years of making a dream a reality the money dried up. The issue with our dreams is often the payable invoices. I left fashion behind and headed into the world of tech. I recovered financially and emotionally. I became a consumer still completely in love with clothing. Spending my time researching brands that understand how and why to create products. Or searching for the fun pieces that make getting dressed inspiring. I brought back the daily photos [link here] continuing an off and on project started in 2008. Putting the daily, weekly and monthly cycles of clothing back into focus.
Ending the year of photos in the summer of 2021 was freeing as it always is. I took the rest of the summer to reflect on my creative process and pursuits. I had my thirty fourth birthday at the end of July. I could feel the creative itch within me. I am so lucky to be where I am at in life and still able to dream and explore. Throughout this I have still kept in touch with Dave, my long time collaborator. He provided the extra push to give it another go. And with his vast experience with manufacturing clothing in British Columbia I figured why not plan some things out.
What’s different this time. My approach this time feels different than the past. In previous versions fashion was my life. This time I am taking an approach of this being a part of my life. I am not looking at this to pay my rent or put food on the table. This time I want to focus on what brings me satisfaction - making clothing that makes people happy. I am also going to approach this as clothing for people. In the past the focus was always on menswear. Now the focus is on making clothing for anyone that wants it to fit. I also want to focus on the clothing I like to wear the most. The basics if you will. Sweatshirts, tee shirts, and wide fit pants. In the past I made a lot of beautiful clothing that could be worn occasionally. Now I'm looking to make the things we wear everyday.
Learning from the past. The last piece of clothing I designed was the fleece collection in 2016 [link here]. They were beautiful - In many ways I nailed the design on the items. (pats self on back) I did make one major error that is my fault as a designer. Too much fun. I know classic me. I love wearing wild clothing most days. And as a designer I was always looking to share that same love. The error I made was creating a collection that had no balance. It was all fun all the time. I put my customers in a place with eight colour options over two styles. Looking back on it now I wish I had done some plain colour items as well as a fun and wild piece. So yes, this collection will still have fun - it will still be wild. But it will also have the reserved pieces that even I have on hand. Clothing for everyday and clothing for special days.